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Global E-commerce Company Reduces Translation Time by 70%
E-commerce

Global E-commerce Company Reduces Translation Time by 70%

Company
ShopGlobal Inc.
Challenge
Managing multilingual product catalogs across 15 countries
Result
70% faster translation, 95% cost reduction

The Challenge

ShopGlobal Inc. was expanding rapidly into new markets in Europe and Asia. However, their manual translation process was a major bottleneck. It took weeks to translate new product descriptions, delaying product launches and frustrating regional managers. They needed a solution that could handle high volumes of text while maintaining accuracy and brand consistency.

The Solution

ShopGlobal implemented Doclator's automated document translation with the "Creative" AI model for marketing copy and the "Standard" model for technical specifications. They also utilized custom glossaries to ensure that brand-specific terms like "MegaDeal" and "ShopPoints" were translated correctly across all languages.

The Results

The impact was immediate. Translation turnaround time dropped from 2 weeks to 3 days (approx. 70% reduction). Cost per word decreased significantly as they moved away from expensive translation agencies for the majority of their content. Most importantly, regional teams reported high satisfaction with the quality and speed of the new localized content.